13 December 2025 · Systemsignalbase team
Version Control for Retailer POS
One campaign, many banners — how to keep variants honest without redesigning from scratch.
Retailer rules differ on size, claim length, and placement. Redesigning each banner from a blank file invites brand drift and late nights before a promo week.
Build a master template with locked brand marks and flexible claim fields. Name every variant with retailer and size in the filename. Keep a simple matrix that sales can read without opening design software.
Review proofs against the matrix, not against memory. The wrong price flash on the right header is still the wrong asset on the floor.
Archive masters after the window closes. Next season’s brief should start from what printed cleanly — not from a scattered desktop folder.